What is needed for a hundred. How much money do you need to start a business?

Today, Russians primarily use used vehicles that require regular repairs. As a rule, it is carried out in specialized workshops. A detailed business plan for a car service center will help an entrepreneur open his own business, calculate expenses and income, performance indicators and determine the approximate opening time.

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Business relevance

The business idea of opening a car service center is promising, since the vast majority of car owners prefer to use the services of organizations that carry out their repair and maintenance.

People who buy a new car often turn to private workshops rather than an official dealer. This is largely explained by the fact that car dealership service centers have unreasonably high price tags.

Kinds

There are several types of car services:
Repair services provided by individual craftsmen. Car maintenance takes place in a garage or in a private home. There are a huge number of such specialists and their services for the consumer will be the least expensive. The quality of the work performed will not always be high, due to the lack of necessary conditions for performing a number of operations and the necessary equipment.
Single car services. This is the most popular market segment. The main advantage of this business format is the ideal combination of price of services and quality. Due to this, the demand for their services is quite high.
Specialized car services. Such establishments work with a focus on a specific brand of vehicle, which significantly reduces the number of their clients. The services provided are of high quality and are aimed at a clear target group of motorists. The cost of work performed is approximately 25 percent higher than that of single car services. An authorized repair service is usually owned by car manufacturers or large official dealers.
Network service stations. They have a branch network in individual regions or cover the entire territory of the country. At the moment, network auto repair shops are not widespread in Russia. The most famous are: “White Service”, “On Wheels. RU", "Bosch Auto Service", "Fit automaster", "TRUCK CENTER", "Tuning & Service".

The first two options for organizing a service require smaller initial investments. However, they are experiencing serious competition from larger market players. This problem is especially acute in big cities.

Choosing a field of activity

The scope of activity of a car service may include repairs:

motorcycle equipment;
passenger cars;
minibuses;
trucks up to 30 tons;
agricultural machinery.

The entrepreneur will have to decide which cars the service will specialize in repairing. These may be vehicles from foreign manufacturers, domestic ones, or both. According to statistics, the probability of breakdown of both types of machines is approximately the same.

Additional services

Main and additional areas of work of the car service:

carwash;
diagnostics;
filling and lubricating types of work;
installation of alarms and other security systems;
repair of engine, gearbox, windows, body, battery;
tuning;
clutch adjustment;
installation of car windows, tinting;
painting;
welding work;
operations of installation and dismantling of vehicle components;
troubleshooting steering problems;
installation of musical equipment;
balancing, tire fitting and wheel alignment.

It is almost impossible and irrational to cover one hundred percent of services in one workshop. Service owners advise that at the initial stage of business development, take several areas of activity as a basis and not get hung up on a particular brand of car. In most cases, the highest profits are received by those car services that have chosen a narrow specialization, compared to generalists.

Market analysis and target audience

After the market analysis, several trends can be identified:

There are over 50 thousand companies in Russia that provide machine maintenance and repair services.
The majority of the Russian market (65%) is occupied by authorized services, followed by network services, single services, and the smallest share (10%) by self-employed entrepreneurs.
According to Avtostat company estimates, the vast majority of auto repair shops are highly specialized enterprises (58%). These are mainly tuning studios, car washes, body repair stations, engine and electrical repair stations, etc.
The growth in demand for automotive services is confirmed by statistics. In 2012, the market capacity was about 300 billion rubles, and in 2016 the milestone of 500 billion rubles was overcome. Demand is growing even in an economic crisis; it is more profitable for consumers to repair an old car rather than buy a new one.
The target audience consists mainly of owners of passenger vehicles. However, the business can be focused on the repair of trucks and large special equipment. Approximately 60% of consumers are men aged 18 to 60 years.
The target audience for which the workshop will be oriented depends on its specialization.

Competitive advantages

The strengths of the new auto repair shop should be the following:

high quality of services provided;
prompt diagnostics and repair;
availability of specialized equipment;
attractive pricing policy;
providing a guarantee for the work performed;
availability of ordering auto parts through the service;
highly qualified craftsmen;
performing narrow-profile work;
improving the skills of key workers;
respectful and friendly attitude towards clients;
providing the client with the opportunity to be personally present during car repairs or wait for the completion of operations in a specially equipped room;
pre-registration.

Step-by-step instructions for starting a business

To properly organize a profitable auto repair center, you need to perform the following sequence of actions:

We carry out market analysis.
We determine the format of the business and the range of services provided.
We are developing a detailed business plan.
We open a company.
We choose a room or place for its construction.
In case of rent, we enter into a long-term lease agreement for premises or land.
We renovate the premises and, if necessary, carry out redevelopment.
We buy equipment, inventory and consumables.
We select personnel.
We carry out activities to promote the service.

Business registration

For a workshop created “in a garage”, the organizational form of an individual entrepreneur is suitable. And for a single, network or authorized service - the LLC form.

To operate a company in the field of providing diagnostic and repair services for vehicles, selling spare parts, the following activity codes are indicated during registration:

50.2 - “Maintenance and repair of vehicles”;
50.3 - “Trade of automobile parts, assemblies and accessories”;
52.1 - “Retail trade in non-specialized stores”;
50.20.3 - “Provision of other types of services for vehicle maintenance.”

To open a service station from scratch, you must submit the following package of documents to the Tax Inspectorate:

statement;
company registration certificate;
documents confirming the compliance of the premises with fire and sanitary standards;
contract for the provision of heating, water supply and waste removal services;
a lease agreement for premises or a document confirming the entrepreneur’s ownership of it;
a document confirming the compliance of the services provided with current standards;
at the next stage, the company must register with extra-budgetary funds and statistical bodies;

Premises and location

Requirements for the service premises:

availability of central water supply;
availability of central sewerage;
distance from residential buildings and bodies of water – at least 50 meters;
availability of electricity and heating;
inspection pit or the possibility of its arrangement (otherwise the purchase of lifting equipment will be required);
the area is calculated based on the standard: 5 square meters per worker (excluding space for equipment);
appearance;
availability of parking.

To open the most profitable and functional service, it is better to build the building yourself. In this case, the entrepreneur will have to find a suitable plot of land that can be rented or purchased. The latter option is more preferable, since in this case you can be sure that the landlord will not drive the entrepreneur out of the given territory.

Requirements for the location of the auto repair shop:

convenient access roads;
high cross-country ability;
the presence of a gas station, garage cooperative, highway, car wash nearby;
absence of direct competitors nearby.

The profitability of a business largely depends on the correct choice of location for a car service station.

The area of a full-fledged car service building is divided into the following zones:

reception;
a room for customers to wait for their cars;
bathroom for clients;
office rooms;
workshops for maintenance, diagnostics and repair;
car wash area;
tire service area;
tool warehouse;
spare parts warehouse;
staff room (with shower and toilet).

Selection of suppliers

The activities of a vehicle maintenance station involve the replacement of old parts and assemblies with new ones. Most services sell them, so an entrepreneur must carefully consider the process of choosing a reliable supplier of spare parts. They are fairly easy to find online. Using specialized Internet services will save time on searching for the required object and protect against the provision of irrelevant data.

Key criteria for choosing a supplier of automotive spare parts:

price;
Estimated delivery time;
product quality;
supplier reputation;
range.

Necessary equipment and furniture

Depending on the range of work performed by the auto repair shop, its equipment depends.

To succeed, at the initial stage of organizing a car service, you will need to invest from two to five million rubles. A well-equipped auto repair shop inspires more confidence among customers.

Required repair equipment:

Necessary office equipment, intangible assets and promotional materials:

Required furniture:

Lift for cars – 250,000 rubles Painting booth – 500,000 rubles Tire fitting equipment – 250,000 rubles Oil collection unit – 20,000 rubles Oil dispensing unit – 35,000 rubles Welding machine – 20,000 rubles

The video is devoted to an overview of modern equipment for equipping a car service center. Filmed by the channel "Tandem+", Equipment for car service.

Staff

The staff of a full-fledged car service includes the following specialists:

director;
account Manager;
Auto Mechanic;
electrician;
welder;
painter;
locksmith;
a person who fits tires;
bodyworker;
reception manager;
several people washing cars;
cleaning woman.

For a small auto repair shop, it is better to hire universal workers who can perform various jobs at a fairly good level. The functions of an accountant can be performed by the entrepreneur himself or by a specialized company.

Promotion and advertising

For an auto repair shop, the best advertising is “word of mouth marketing.” This is an informal way of transmitting verbal information about a service between consumers. But in order for this method of promotion to work, it is necessary to promote the business and build a good reputation.

An entrepreneur can monitor the wishes and preferences of consumers. And based on the information received, try to improve and improve the operation of the service.

It is also necessary to constantly monitor your competitors according to the following criteria:

quality of service;
range of services provided;
prices;
advantages and disadvantages.

banner;
signboard;
stretching;
remote advertising structure;
stand.

In addition, to promote the service you should use:

Internet space;
radio;
newspapers;
magazines;
flyer;
leaflets.

On the Internet, you should create a branded website, pages on social networks, and also run your own YouTube channel.

To turn one-time customers into regular ones, you should introduce a loyalty program that provides discounts:

for subsequent repairs;
when applying on your birthday;
free car wash;
bonus system, etc.

The main factors that allow you to retain customers:

modern equipment;
prompt execution of work on time;
high quality;
attentive attitude towards clients.

Checks

Private car service is controlled by:

Federal Tax Service (once a year);
Fire service;
environmental service (twice a year);
local administration (in case of renting municipal land);
By the police.

The service may be located on municipal territory or have land adjacent to the workshop building owned by the city. Thus, the administration has the right to monitor this site and conduct inspections.

The Environmental Service checks:

how waste is disposed of;
how used fuels and lubricants are stored;
cleanliness of locksmiths’ clothes;
presence of oil stains on the floor, etc.

Financial plan

You should take into account all cost items and determine their cost as accurately as possible. Samples with calculations can be found and downloaded for free on the Internet.

A car service business plan includes the following costs for organizing your business.

The initial investment in the vehicle repair business will be about 4 million rubles. The given example of start-up costs is designed for organizing a medium-sized car service.

Regular investments

Auto repair shop monthly expenses.

Approximate opening dates

It will take approximately five months to open a car repair station, subject to renting premises. In case of construction, the opening date of the service will be delayed by approximately a year.

Resolving organizational issues will take about three months, including:

registration of a company;
selection of premises and conclusion of a lease agreement;
preparation of the premises design;
obtaining permits from supervisory services.

While organizational issues are being resolved, you should simultaneously start preparing the premises.

Including:

building renovation;
ordering and installation of equipment;
hiring employees;
purchase of consumables, equipment, tools, furniture and office equipment.

Marketing activities should begin two months before the expected opening date of the service.

Advantages and disadvantages

Strengths of the auto repair business:

stable and high demand;
promising market;
high profitability;
a wide range of service areas.

Weaknesses of the auto repair business:

high competition;
first you need serious start-up capital;
paperwork during registration;
numerous checks.

Risks and payback

The main risks affecting the operating activities of the auto repair shop:

the risk of hiring low-skilled personnel;
the risk of losing professional specialists due to their leaving to work for competitors;
increased competition from large networks with greater financial resources and aimed at the same target audience;
decrease in demand due to reduction in household income.

Due to the large initial investments, their payback will take about three years. The actual return on investment depends on the accuracy of planning and implementation of business project activities.

The business of servicing and repairing vehicles is a niche that can not only not slow down during a crisis, but, on the contrary, gain great momentum. This is justified by the fact that motorization of the population and enterprises is actively growing, and any vehicle sooner or later ends up in a car service center.

According to the Association of European Businesses (AEB), the fall in sales of new cars, including commercial vehicles, in April 2016 was 8.5%, down by 11,200 cars year on year. April sales were the worst in 10 years.

In Russia, from January to April 2016, 75,500 fewer cars were sold than in the same period in 2015.

However, even such seemingly bleak indicators come to the benefit of car service owners, because the longer the car is in use, the more careful attention it requires in terms of maintenance, possible breakdowns, replacement of parts and other manipulations. And those who are just thinking about organizing a business in this direction have a question about how to open a car service that will bring a stable profit.

Car service as a business

Art. 12 of the “Federal Law on Licensing of Certain Types of Activities” establishes an exhaustive list of types of activities for which a license is required. Activities related to the maintenance and repair of vehicles are not included in this list. A car service license is not required.

What you need to open a car service, where to start:

selection and registration of organizational and legal form: individual entrepreneur or LLC;
choice of taxation system;
renting premises, purchasing equipment, tools, consumables, hiring staff.

In addition, it is necessary to decide on the format of the future service station:

an independent service station with a highly specialized or combined service aimed at providing one or more types of services (tire fitting, car washing, wheel alignment, body repair and others), the advantages here are that there is no need to share profits, as in the case of purchasing a franchise; completely independent business management, although this is also a disadvantage, since you need to develop a detailed business plan yourself, train staff, set up an advertising campaign, and organize the process;
network, this includes official dealer services that specialize in servicing one specific brand, as well as network service stations that provide a full range of services and conduct business according to rules common to all points; from some of the large networks you can purchase a franchise, the advantage of such a business is: full comprehensive support during launch and during the operation, but the downside: the cost of the franchise itself and the need to share profits with the brand owner (pay royalties).

Car service centers of the Pit Stop network (USA) wash the car, fill it with oil, fuel and other necessary liquids within 12 minutes. In this case, production lines with remote control are used. The productivity of such a line is about 150 cars per shift. And the cost of this range of services at these stations is 25% cheaper than at regular stations.

What and in what cases do car owners choose: dealerships or independent service stations? The analytical agency Autostat conducted a survey in August 2015 among 3,000 respondents-car enthusiasts (see Figure 1).

Rice. 1 Official dealer or independent service station
Source: AUTOSTAT

Survey data show that 77% of car owners whose cars are under warranty prefer to be serviced by an official dealer, while 24% turn to independent service stations for post-warranty service, the percentage of contacting dealers drops to 23. But as for specific types of work, then the dealer is more trusted to repair the gearbox 45% versus 41% for independent service stations, engine repair 43% and 39%, respectively.

For other types of work, surveyed motorists prefer to contact independent stations in a greater number of cases: repair of the car chassis 48% versus 22%; wheel alignment 67% and 22%; scheduled maintenance - 49% and 19%, repair/refilling of car air conditioning 62% and 19%, and body repair 51% versus 16%.

Prospects and trends

Car service is one of the most promising areas in the technology market: the car fleet is growing. Enterprises purchase new equipment without acquiring their own repair facilities.

The car service market in Russia is gradually moving away from amateur repairmen organizing a “business” in a garage to large network outlets, or is consolidating into larger formats.

At such points, customer service is organized - a waiting room where you can drink coffee, use free Wi-Fi, watch TV, and just relax while the car is being serviced. In addition, such companies provide club cards that offer a small range of free services (for example, oil changes or tire inflation), as well as additional discounts on basic services. All these points help turn a casual client into a regular one. It’s not for nothing that they say that a theater begins with a coat rack, and a car service begins with the customer area.

What is important for car owners when choosing a service point?

A survey conducted among motorists (see Figure 2), as well as enterprise owners of large and small vehicle fleets, showed that when choosing a car service center, the quality of work is of paramount importance, and for large fleets it is important by 52%, while for small and individual - by 34%, the cost of services, on the contrary, is more important for private car owners (34%) than for large fleets (25%); in third place are the timing of work, which are almost equally important (by 15% and 14%); such points as the services offered, the attitude of the staff, and meeting repair deadlines are secondary when choosing a service point, their importance ranges from 1% to 7%.

Rice. 2 Reason for choosing a service point
Source: Gruzavtoinfo magazine

Properly organized work of a car service can provide a key indicator of its demand - the quality of the work performed. And if an independent solution to this issue requires significant time and labor costs, then with a service station opened under a franchise the situation is completely different.

Review of network car services and the franchises they offer

Federal network Fit service

The company opened its first station in 2008 in Omsk. Since 2013 (by this time 8 more stations had been opened in Khabarovsk, Moscow and Novosibirsk), a decision was made to develop a partner network. The first franchise car service was opened in 2013. And two years later, the network numbered 55 stations in 23 cities of Russia.

The owners position joining the network not as a franchise, but as a partnership based on a win-win model. They offer to become partners in opening a service station in any of three formats (see Table 1)

garage - a simple format that allows you to achieve payback in a short time;
express - optimal format;
standard - full cycle auto service.

The Fit service franchise car service business provides an automation system: folding, cash and management accounting are collected in one program. Why is this convenient? The company provides all the necessary materials: from the building design with technical recommendations, job descriptions for each employee; as well as forms of support: advertising campaigns, marketing, call center services.

Databases are provided - catalogs and repair regulations with detailed descriptions and standard hours for all car models, any year of manufacture.

Fit service partners work directly with suppliers of spare parts, consumables, and auto chemicals, which provides discounts that single entrepreneurs are deprived of.

The company has developed a system of motivation, training and advanced training for staff in its own training center, which increases the prestige of working in the company for employees and reduces staff turnover.

Wilgood

The Vilgud car service chain was founded by the spouses Sherzod and Barno Tursunov in 2011.

The idea of opening a car service center from scratch came to businessmen who were previously involved in the trade of building materials, for the following reasons: firstly, this is a business that can be scaled, secondly, it has the potential for growth during a crisis, thirdly, it can be easily shared with partners. Their distinctive know-how was the Wilgood IS IT system, through which all work with the client is built. It prevents employees from stealing and motivates them to work. As the results achieved show, the considerations of the founders of the Vilgud network were correct.

So, according to data as of March 2016:

There are 28 car services from St. Petersburg to Khabarovsk, of which 6 are owned by owners, 22 are franchised;
the average bill for the Vilgud service station is RUB 8,000;
4,000,000 rub. - average turnover per month of a car service network in Moscow;
400 million rubles. - the total turnover of all points of the network for 2015;
in March 2016 - more than 8,000 car enthusiasts became Vilgud clients.

Franchise conditions and cost:

for Moscow and St. Petersburg - 2,000,000 rubles;
cities with a population of more than 1 million - 1,500,000 rubles;
other cities - 1,000,000 rubles;
royalty in the first year of operation of a car service is 3.5% of revenue monthly.

Dynamics of a working car service center in Troitsk with three lifts and one wheel alignment station. Before acquiring the franchise, I worked for 5 years. The graph (see Fig. 3) shows the dynamics over 18 months.

Previously, during the so-called “stagnation period,” a car was considered a luxury. It was difficult to acquire, and people had to wait in line for many years.

Today, everyone, owning a certain amount of money, is able to purchase a car, both new and on the secondary market.

Now almost every average Russian family has a car. And owning a car means not only comfort and convenience, but also high-quality, systematic service. In this regard, many entrepreneurs are thinking about how to open a car repair shop.

The most pressing topic is car maintenance in big cities. That is why, if you open your own business related to car servicing, you can achieve great results in making a decent profit.

In order to organize an automobile service, the owner does not necessarily need to know all the intricacies of repairing automobile units and the structure of various car models. In this matter, it is very important to recruit a team of highly specialized workers who, due to their moral and business qualities, are able to work conscientiously for the benefit of an organized business. Their professionalism and sense of responsibility to the common cause are important.

How to open a car repair shop: equipment

To begin with, it is not at all necessary to acquire new equipment; it is possible to purchase high-quality used equipment. Consult a knowledgeable professional before selecting devices. An experienced professional will select the right model for you, which will ultimately save you money.

The professionalism of the specialists servicing their cars is very important for clients, since good technicians are very difficult to find. That is why it is necessary for such people to work in your company.

Take your time to purchase equipment. Before you purchase it, you need to prepare the premises. It will be better if the acquired area becomes the property of the owner of the company. If you rent a premises, it is not a fact that you will later acquire ownership of it.

How to open a car repair shop: locations

The choice of location for your auto repair shop is very important. A good option for choosing a site would be a territory located in an area where there are many houses, schools, kindergartens, colleges, technical colleges, etc. It is also important that there is a body of water from the place where the service center is supposed to be deployed. As a rule, in a densely populated area it is very difficult to find such a site. In this regard, you can find a site located next to the highway.

Returning to the topic of choosing equipment for a car service, it is better to purchase imported equipment, even if it is used. This advice is relevant for the purchase of devices for carrying out diagnostic work to identify problems, as well as tire fitting work and very frequently used spare parts.

How to open a car repair shop: repair zone

When equipping the repair area, pay attention to the location of the lifts. It is advisable to choose a place for them at the stage of building the premises.

Think over the trajectory for the movement of vehicles in the room, and then place the lifts themselves along the walls. The most acceptable width of the repair zone indoors is 18 meters. It can be divided into 3 equal blocks with a central passage and two lines of devices located along the walls. With this placement, the car is able to move freely indoors.

In the case of a small repair area, car lifts can be installed at an angle of 100 to 120 degrees to the driveway. In this case, the distance from the wall to the central axis of the device must be at least 350 centimeters, which will allow the repair of cars with a long body.

As a rule, the repair area contains 3-4 two-post lifts for passenger cars, as well as 1 four-post lift for special operations. Another option for small spaces is to purchase plungers, which take up little space but are significantly more expensive.

It is very important to know that if you offer new services, you will attract more clients. To do this, you will have to hire craftsmen of various specializations. With a well-established business, the costs of purchased equipment will pay off within six months. Good luck with your business!

When choosing a direction of entrepreneurial activity, you should focus on promising types of business that can generate income for a long time. Car repair and maintenance is one of the most profitable areas of activity. You can safely invest in this business and expect good profits. We will talk about how to open a car service center from scratch in this article.

Registration

So, what do you need to open a service station? First of all, these are documents and permits. Regardless of which legal form you choose, you must officially register your business and obtain the appropriate license.

To do this, you will have to collect a package of documents:

Application in the prescribed form;
Charter;
Certificate;
Premises rental agreement;
SES permission;
Agreement with the fire inspectorate;
Permission to carry out welding work;
Certificate of compliance with standards.

Additionally, before opening a service station, it is necessary to create conditions for waste disposal in accordance with established rules and requirements. To do this, a number of examinations should be carried out. Organizing a car service center is a difficult and quite labor-intensive task, but it is guaranteed to bring a good income. If you complete all the documents correctly, you will not receive any unpleasant surprises in the future.

Room

We found out where to start opening a service station and how to legalize it. Now you can move on to choosing a room. The minimum distance from your car service center to residential properties should be at least 150 m. Water supply and sewerage must be connected to it. The location of the service station does not play a special role, because if the workshop provides high-quality services at affordable prices, car owners will come to you even across the whole city. The most important thing is convenient access roads leading to the workshop. It is advisable that the premises be located within the city. In this case, you will be able to reach more customers.

If you are short on financial resources, but really want to open your own business, you can equip a car repair shop in your own garage. When the business begins to develop, you can rent another premises and expand the list of services. Before you open a car service in your garage, make sure that it meets all established requirements, otherwise you may have problems with regulatory authorities.

Equipment

Once you have settled all the paperwork and selected a suitable premises, you can start purchasing equipment. This is a very important point that requires a serious and responsible approach.

To save your time and roughly calculate how much money you need to open a service station, you need to make a detailed list of equipment and tools. After that, adjust it to suit your financial capabilities, premises, etc.

The most common mistake of many novice entrepreneurs who are just entering this business is saving on equipment and tools. You should not choose this path for yourself, since the payback of the enterprise and your future profit largely depend on the quality of the services provided.

Diagnostic equipment will cost you approximately 60-100 thousand rubles, a lift - 40-120 thousand rubles, a set of professional tools - 100 thousand rubles.

Service list

In order for your enterprise to bring good profits, the service station business plan should include a wide range of services. The most common and in demand types of work:

Engine repair;
Gearbox repair;
Clutch replacement, etc.

The most time-consuming and unprofitable process is repairing the brake system, but this service must be on the list. The best option is narrow specialization. It could be:

Tinted glass;
Installation of xenon;
Different types of tuning.

You can also service a specific brand of car.

In any case, your car service should offer the following services:

Sale of spare parts and accessories;
Car repair;
Pre-sale preparation of the vehicle;
Customer service (small cafe).

Any service consists of a set of specific works or technological operations. They need to be described down to the smallest details. This will help you create a list of services.

Staff

For normal operation of a car service, you will need 5-6 people. Three masters should be included in the staff, and the rest should be worked under a contract. The workshop must have the following specialists: mechanic, electrician, mechanic and body repairman. In addition, the car service center should hire an administrator who will work directly with clients.

Price policy

One of the most important points in organizing the work of a service station is setting prices. Typically, such enterprises use the concept of “standard hour,” that is, a certain amount of time that needs to be spent on performing a certain operation. Well-known well-promoted car services set the cost of one standard hour from 1000 rubles. Small service stations estimate the standard hour at 400 rubles. The more complex the work, the more expensive the repair will cost. Since you offer clients not only services, but also guarantees, you have every right to set your own prices.

Financial investments

Purchase and installation of equipment – 2 million rubles;
Advertising – 30 thousand rubles;
Registration of documents and permits – 20 thousand rubles.

In addition, money will be needed for:

Renting premises;
Current costs;
Salary to employees.

To determine exactly how much it costs to open a service station, you need to draw up a business plan and decide on the direction of activity.

If you have about 60 thousand dollars on hand, it is better to buy a ready-made operating business. This is the most affordable option, since you don’t have to look for premises, purchase equipment and attract clients. You can also purchase a franchise business. In this case, you will be provided with full information and marketing support.

Profit

The annual profit of a service station, even according to conservative estimates, is at least 500 thousand rubles. In this case, the enterprise pays for itself within 3-4 years. But if you manage to attract a sufficient number of clients, you can earn several million rubles in one year. This is a fairly promising business, but in order for it to develop, you need to work hard and invest money.

Advertising

If you want to take your business to a high level, you need to pay special attention to advertising. To do this, you need to properly build an advertising campaign so that the car service is provided with a flow of customers.

Types of advertising:

Business cards. This is an important attribute of any company, without which it is impossible to do. Give them to all your clients, and also deliver them to the auto stores that your potential clients visit;
Advertisements in the media. Try to advertise in all print publications in your city;
Posting advertisements;
Outdoor advertising. Make a big, bright sign for your workshop. Also, don’t forget to post the work schedule on the front door;
Internet advertising.

How to open a car service

First of all, you need to find reliable suppliers of spare parts, since the profit of your enterprise largely depends on this. They can be found at various exhibitions. Also, review product catalogs on manufacturers' and dealers' websites. It is best to buy parts “with a reserve”. Of course, in this case you will have to invest a lot of money, but you will always have any necessary spare part in stock;
If you want to immediately reach maximum profits, concentrate on the most cost-effective services - tire fitting, body repair, car wash, painting;
A company's income can be increased in two ways - reducing costs or attracting more customers. To save on the purchase of equipment, order certain operations from specialized companies. You can also reduce advertising and rental costs.

There are fewer and fewer people among us who prefer public transport to a personal car. The number of motorists is steadily growing, and with it the need for volumes of maintenance and repair of “iron horses”. The demand for car service services is always stable; even the most advanced modern cars invariably need them. In order to successfully open a car service and service station, you need a competent business plan. Its main task is to develop the optimal option for organizing a car service center designed to service passenger cars.

Car service market

The development of the car servicing market directly depends on the number of cars in Russia. Over the past ten years, the domestic vehicle fleet has more than tripled, and these figures are increasing every year.

The structure of the car servicing market currently includes:

Authorized car services that specialize mainly in servicing only a specific brand of car. Entering such a business is quite difficult, since official dealers and car manufacturers choose their partners very carefully.
Network car services that have their representative offices in a wide variety of regions. Currently, this market segment is not yet sufficiently developed.
Single car services. Such services do not have accreditation, but are in fairly high demand among car owners, since the price for the services of such car services is usually 20-30% lower.
Personalized car servicing. Such services can hardly be called a business, but in Russia they are in good demand.

Example of a car service business plan

If you don’t know how to open a car service center from scratch, then the ready-made service station business plan given below will help you organize this business.

Description of the enterprise

The success of an organized car service is determined by the following criteria:

range of services provided;
the target audience;
production area;
qualified personnel.

It is necessary to take into account the legislation, according to which the premises of a maintenance company are located no closer than 50 m from residential buildings and are equipped with a centralized sewerage system. Coordination with the traffic police, SES and fire service is required.

You need to know where access roads and competing service stations are located. 300 square meters is the optimal area for a car service center for passenger cars. It is important to analyze the work of competitors in advance and take into account the preferences of car owners regarding car brands. The key to successful operation of a service station is the qualifications and professionalism of auto repairmen. Form of organization - individual entrepreneur (IP), taxation - UTII.

Services provided

A car service business plan should include the provision of a wide range of services. The most profitable types of work: repairing the engine and gearbox, replacing the steering gear and clutch and other machine parts. Among the most unprofitable is repair of the brake system, but it must be included in the list of work performed. It is advisable to choose a narrow specialization for the service station: tuning, xenon installation, glass tinting, or others. You can also concentrate on servicing specific brands of cars.

Analysis of the car repair and maintenance market

A new car service has a great chance of success, because, despite the large number of competitors, in large cities there is a frequent problem with the efficiency of the services provided. In the service station business plan, you need to analyze in detail the work of neighboring competitors according to the following parameters:

list of services provided;
prices for services;
the target audience.

Thus, you can find unoccupied niches and weaknesses of operating car services.

Service station production plan

In addition to purchasing or renting production space, the future service station will need equipment, in thousands of rubles:

lift – 40-120;
diagnostics – 60-100;
tools – 100.

Depending on the list of services, other highly specialized equipment may be needed.

The characteristics of the service also determine the staff of the car service center. It is necessary to have 2-3 constantly working craftsmen, which is ensured by hiring 4-6 people every day. The manager can be a hired employee, or maybe the owner of the service himself.

Car service financial plan

Expenses, in rubles:

Capital expenditures:

purchase of equipment, its installation – 2,000,000;
advertising – 30,000;
approval – 20,000.

Total: 2,050,000.

Current expenses:

rent – 150,000;
operating costs, consumables – 80,000;
salary – 200,000.

Total: 430,000.

Income, in rubles:

Revenue – 500,000 (per month).
Profit – 70,000.

Proper organization of a car service center will provide a stable profit, but it will take some time for capital costs to be recouped.

Basic business secrets

Purchasing spare parts and establishing relationships with suppliers. The necessary spare parts catalogs can be found on the websites of dealers and manufacturers. You can also visit specialized exhibitions and choose a supplier. It is better to prepare applications in advance, taking into account seasonal fluctuations in demand. It is very convenient to purchase auto parts with “reserve”. Although this option requires significantly higher costs, the necessary spare parts are always available. This scheme is most relevant for network car services, when every detail will be in demand in any case.
To obtain maximum profit, the owner of an open car service center from scratch should concentrate his efforts on the most cost-effective types of services, which include body repair, tire fitting, car painting, and car wash.
An increase in the profitability of an enterprise is associated with an increase in the number of customers and a decrease in costs. To this end, you can expand the range of services, reduce equipment costs by ordering certain work from specialized companies, reduce rental payments or reduce advertising costs.

Buying a car service

To save time on organizing and promoting a car service center, you can purchase a ready-made enterprise. The average cost of such a business is about 60 thousand dollars. When purchasing a ready-made car service, you need to pay attention to:

validity period and possibility of prolongation of the lease agreement with the owner of the premises;
maintaining an experienced team;
the presence of formalized relationships with suppliers of auto parts;
location of the car service, availability of convenient access;
quality of available equipment.

All these conditions significantly affect the price of the finished business.